From influencer promotions to in-game adverts, children are exposed to advertising across their digital lives. But with developing critical thinking skills and increasingly sophisticated marketing techniques, recognising when content is trying to sell them something isn't always easy.

Our latest #WakeUpWednesday guide examines:

• The growing influence of influencer marketing on children's purchasing decisions
• How online advertising can create pressure on parents to buy products
• The impact of unrealistic expectations around products, appearance and lifestyle
• Exposure to harmful or age-inappropriate advertising
• The risks of unintended purchases through games, apps and online platforms
• How a lack of advertising transparency can make promotional content difficult to recognise

Access the guide: https://vist.ly/5ratc

#Education #OnlineSafety #DigitalLiteracy #MediaLiteracy